Network-wide, the largest leakage is Contacted at 76.7% conversion — 119 of 510 leads did not progress.
Lakeside Toyota (branch) has the single worst stage-level gap in the network: New → Contacted running 58.2% against a 76.7% baseline.
About 15 more leads are lost at this step than the baseline predicts — worth ₹1.32 Cr in forgone delivered revenue if closed at the network rate.
Focus first-response and follow-up discipline on New → Contacted at Lakeside Toyota before addressing the network-wide pattern.
91 leads reached Contacted but never Test Drive — 0 of them ever delivered
Zero. Test drive behaves as a hard gate, not just another stage with a low conversion rate — a lead that skips it has essentially no realistic path to closing. ₹23.6 Cr in deal value is sitting behind this gate right now.
Prioritise getting these leads into a test drive over any other intervention — it's the actual gate, not a negotiation-skill problem.
Stages
119 did not progress · 114 marked lost from the previous stage · ₹27.3 Cr value lost
91 did not progress · 81 marked lost from the previous stage · ₹20.5 Cr value lost
65 did not progress · 59 marked lost from the previous stage · ₹14.3 Cr value lost
37 did not progress · 34 marked lost from the previous stage · ₹7.54 Cr value lost
38 did not progress · 0 marked lost from the previous stage
Stage bottlenecks
Order Placed → Delivered is taking 17d at the median, with 38 of 198 leads not progressing.
Negotiation → Order Placed is taking 8.2d at the median, with 37 of 235 leads not progressing.
Contacted → Test Drive is taking 5.9d at the median, with 91 of 391 leads not progressing.
Test Drive → Negotiation is taking 3.8d at the median, with 65 of 300 leads not progressing.
New → Contacted is taking 1.9d at the median, with 119 of 510 leads not progressing.
What-If Scenario
Simulate improving one funnel transition — every later stage keeps its own real conversion rate, applied to the larger (or smaller) count flowing into it.
Projecting 180.9 delivered units against 160.0 actual over this period.
Lead source quality
Delivery operations
Reliability doesn't follow revenue: Eastside Toyota earns the most (₹11.4 Cr) but delays 47% of deliveries — Central Toyota is the most dependable at 26% despite ₹7.47 Cr in revenue. The top earner isn't automatically the one to trust with a delivery date.