Not all leads are worth the same
Glanza is 25% of leads but 10% of delivered revenue — a much larger share of the lead book than of the revenue it returns. A pure lead-count view of demand would misread this model's priority.
| Model | Leads | Lead share | Test-drive rate | Delivered | Conversion | Revenue | Revenue share | Avg deal value |
|---|---|---|---|---|---|---|---|---|
| Fortuner | 94 | 18% | 60% | 30 | 31.9% | ₹12.6 Cr | 32% | ₹42.0 L |
| Innova Hycross | 83 | 16% | 60% | 28 | 33.7% | ₹7.19 Cr | 19% | ₹25.7 L |
| Camry | 35 | 7% | 51% | 10 | 28.6% | ₹5.34 Cr | 14% | ₹53.4 L |
| Innova Crysta | 53 | 10% | 58% | 17 | 32.1% | ₹4.22 Cr | 11% | ₹24.8 L |
| Urban Cruiser Hyryder | 104 | 20% | 54% | 27 | 26.0% | ₹4.05 Cr | 10% | ₹15.0 L |
| Glanza | 130 | 25% | 63% | 44 | 33.8% | ₹3.97 Cr | 10% | ₹9.0 L |
| Hilux | 11 | 2% | 64% | 4 | 36.4% | ₹1.49 Cr | 4% | ₹37.3 L |
510 leads across 7 models in this range. Revenue is recognised on delivery, so a model's revenue share reflects delivered deals only, not open pipeline.